Chief Marketing Officer (CMO) (m/f/d)

Key Responsibilities

 

• Strategic and Operational Leadership:

   

   

  • Define gitti’s marketing vision in support of overall business objectives and in alignment with gitti’s brand values.
  • Ensure efficient budget management, optimizing the allocation of resources to maximize return on investment.
  • Coordinate marketing initiatives across digital, social, email, PR and other channels to drive brand awareness and customer engagement.

   

• Digital Marketing and E-commerce:

   

   

  • Oversee the execution of digital marketing including paid social, SEO, SEM, and email marketing, to drive e-commerce growth.
  • Monitor and optimize customer journeys and conversion rates across our digital platforms, ensuring continuous improvement in performance metrics.
  • Utilize data analytics and market research to monitor the effectiveness of marketing campaigns, making data-informed decisions to optimize performance.

   

• Brand and Campaign Management :

   

   

  • Ensure the consistent application of gitti’s brand message across all marketing materials and channels, maintaining a cohesive brand identity.
  • Lead the execution of marketing campaigns and product launches, coordinating efforts across various markets and channels.
  • Collaborate with cross-functional teams, including Product Development, Operations, and Retail, to ensure seamless and effective campaign rollouts.

   

• Team Leadership and Partnership Management:

   

   

  • Support the expansion and management of influencer partnerships, focusing on both micro- and macro-influencers as well as opinion leaders who align with our brand values.
  • Assist in identifying and developing strategic partnerships with like-minded brands and organizations to expand our brand’s reach and impact.