Global Marketing Communications Specialist

Key Responsibilities

• Translate content strategy into digital campaign journeys delivering against defined campaign goals. Orchestrate touchpoints along integrated marketing campaigns to deliver outstanding customer experience.  Optimize channel mix to drive engagement in the defined target audience. 

• Manage the development and execution of campaign assets like eDM, landing pages, multimedia, media, web pages, key sales collateral (brochures, flyers), on time and within budget.

• Partner with Global Marketing Program Managers to develop strategies for achieving goals and objectives defined in the campaign brief.

• Ensure adherence to Agilent brand and design standards, maintaining consistent messaging across programs, campaigns, and deliverables.

• Coordinate with Agilent teams and external partners for the development, localization, and execution of campaign assets.

• Track and analyze campaign performance to optimize campaign outcomes. Prepare monthly campaign dashboards to monitor channel and tactic effectiveness and offer recommendations for optimization.

• Review campaign performance with global and regional Marketing Program Managers and PM stakeholders during quarterly marketing review meetings to ensure strategic goals are met.