Marketing Manager Integrated Marketing Communications & Activation - Parental Leave

Your tasks

• Define and lead the media and digital strategy across all channels, ensuring full alignment with brand objectives, global guidelines, and market requirements
• Manage and evaluate external media and digital agencies, building a strong partner network to identify trends and drive innovation
• Optimize media investment through best‑in‑class negotiations, budget allocation, and full oversight of the media buying and accounting cycle
• Develop and implement impactful Brand PR initiatives that strengthen brand positioning and visibility.
• Plan and execute consumer events that reinforce brand strategy while maximizing budget efficiency and consumer engagement
• Ensure consistent and effective brand presence by developing an optimal media mix and exploring innovative communication solutions
• Provide insights, trend monitoring, and coaching to Marketing and Commercial teams on media, digital platforms, PR, events, and emerging technologies
• Own the local CRM strategy, including lead generation, content planning, and KPI definition for digital, social media, PR, and consumer event activities