Head of Marketing & Communications Europe (m/w/d)

KEY RESPONSIBILITIES

 

1. MARKETING STRATEGY AND EXECUTION

 

 

• Localize brand strategies: adapt and implement global brand marketing strategies at the local level, focusing on areas with A. Lange & Söhne boutiques, while respecting global guidelines.
• Market analysis and differentiation: assess the brand's unique selling points in the local market, identify growth opportunities, and understand regional diversity to tailor execution.
• Campaign and launch management: manage marketing campaigns, product launches, and product marketing, integrating cross-functional teams to achieve objectives.

 

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