Director Communications (m/f/d)

Your seat to fill:

• Shape and execute a holistic brand and communication strategy in collaboration with the VP Marketing, aligned with CYBEX´s business and commercial priorities

• Lead the annual global campaign and communications calendar, ensuring consistent storytelling and impactful brand presence across all markets

• Oversee the development and deployment of integrated marketing initiatives, across digital (social media, SEO) and traditional channels (print, PR, events)

• Develop and deliver compelling communication strategies, including key visuals, messaging, creative assets, and PR plans- ensuring brand consistency and resonance

• Co-own the product and trade marketing strategy, delivering scalable toolkits to support omnichannel sales and retail execution

• Execute all national and international ATL/BTL marketing communication activities in line with CYBEX’s strategic goals

• Inspire and manage a high-performing communications team, fostering creativity, collaboration, and accountability

• Collaborate cross-functionally with Sales, Product, and Brand Portfolio Management teams to drive impactful campaigns and increase brand visibility 

• Manage the communications and marketing budget define KPIs, and leverage data-driven insights to maximize ROI and campaign effectiveness 

• Build strong relationships with agencies, media, and partners while ensuring compliance, governance, and continuous improvement based on market and stakeholder insights